October 29, 2009
A quick update from my Twitter post from last month. I had the pleasure of speaking at two excellent conferences this week, iMedia Breakthrough and Digital Media West. During the Q&A of my talk at Digital Media, I was asked about my views of Twitter's staying power versus competition from Facebook.
I think this charts sums up the competitive threat that Twitter may pose to Facebook's astounding 6% of all U.S. Internet visits (read: no threat).
Facebook's dominance minimizes the detail and recent decline in visits to Twitter's domain. This chart gives a clearer picture of Twitter's decline over the last few months. As I noted in last months entry, this chart only portrays web visits to Twitter versus application traffic.
At iMedia Breakthrough, Jeff Rosenblum from Questus referenced a Harvard Business School Study finding that the median number of tweets per twitter user over the life of their twitter account is 1!
I Believe this figure confirms our original hypothesis of Twitter-stall due to a drop in new users. As Facebook continues to grow, its user-base across Mosaic types shows that its user-base is becoming ubiquitous. Twitter by contrast was showing greater coverage amongst types earlier in its growth phase. Since Twitter's decline in July, the number of over-indexing has narrowed significantly, indicating that early growth may have been the result of significant trail behavior leading up to this summer.
That being said, I still plan to tweet this entry.
http://weblogs.hitwise.com/bill-tancer/2009/10/twitter_revisited_in_more_than.html
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